NYDJ EU — Sprint Report
Total Spend
€815
€116/day avg
Purchases
16
vs 36 W22 (–55%)
Blended CPA
€50.92
vs €20 W22 (+155%)
Blended ROAS
N/Ax
Target: 3.5x+
Context: Blended ROAS is calculated from purchase value / spend across all campaigns.
Where campaign-level ROAS appears higher, it reflects Meta's attribution window vs actual purchase value.
The NL CBO campaign is in active learning — budget was increased mid-week.
W22 comparison (May 28–Jun 3): €733 spend, 36 purchases, 9.61x ROAS. The W22 ROAS was inflated by a single high-AOV retargeting day.
Campaign Overview
NL CBO Campaign — Spin the Wheel
Spend
€660.25
Purchases
11
ROAS
2.37x
CPA
€60.02
Budget Share
81%
Ad Sets
P2 Effortless Style Upgrader
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| 26W22 TOF P2 JEANS-Capri AILifestyle-Destination Static104 v1 P2 Effortless Style Upgrader | €389.27 | 4.99% | €17.57 | 7 | 2.69x | €55.61 | WATCH |
| 26W23 TOF P1 Jeans OpticeWhite UGC02 v1 P2 Effortless Style Upgrader | €44.56 | 4.24% | €25.19 | 1 | 3.48x | €44.56 | WATCH |
| 26W23 TOF P1 Jeans OpticeWhite UGC02 v2 P2 Effortless Style Upgrader | €35.26 | 4.31% | €18.32 | 0 | — | — | WATCH |
| Retest 26W15 TOF JEANS NewCollection AILifestyle Static88 H125 v4 P2 Effortless Style Upgrader | €29.83 | 6.46% | €23.49 | 1 | 4.15x | €29.83 | WINNER |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Destination Static104 v2 P2 Effortless Style Upgrader | €18.95 | 4.16% | €27.19 | 1 | 5.49x | €18.95 | WINNER |
| 26W21 TOF P2 JEANS AI-DestinationSplit Static103 v2 P2 Effortless Style Upgrader | €16.99 | 1.98% | €19.78 | 0 | — | — | WATCH |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Heat Static105 v3 P2 Effortless Style Upgrader | €9.00 | 5.66% | €20.36 | 0 | — | — | NEW |
| 26W23 TOF P2 JEANS-Capri AILifestyle-Destination Static104-iterat... P2 Effortless Style Upgrader | €8.75 | 4.66% | €20.4 | 0 | — | — | NEW |
| 26W21 TOF P2 JEANS AI-DestinationSplit Static102 v1 P2 Effortless Style Upgrader | €8.68 | 2.39% | €25.91 | 0 | — | — | NEW |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Destination Static104 v4 P2 Effortless Style Upgrader | €8.62 | 3.93% | €19.91 | 0 | — | — | NEW |
NL Retargeting — Bestselling
Spend
€104.56
Purchases
4
ROAS
7.45x
CPA
€26.14
Budget Share
13%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| 26W12 MOF Trousers NewCollection AIStudio Static79 H129 v2 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €50.75 | 9.12% | €19.69 | 1 | 5.12x | €50.75 | WINNER |
| 26W22 MOF P2 Jeans-Capri AILifestyle-Review Static106 v2 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €32.94 | 3.35% | €20.41 | 2 | 7.26x | €16.47 | WINNER |
| 26W12 MOF Trousers NewCollection AIStudio Static80 H131 v4 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €4.82 | 5.47% | €23.98 | 0 | — | — | NEW |
| 26W22 MOF P2 Jeans-Capri AIStudio-Review Static107 v1 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €3.30 | 4.14% | €22.76 | 0 | — | — | NEW |
| Retest 26W19 TOF JEANS Optic-White Reviews Static96 v2 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €2.75 | 2.08% | €19.1 | 0 | — | — | NEW |
| 26W12 MOF Trousers NewCollection AIStudio Static80 H129 v2 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €2.46 | 5.31% | €21.77 | 0 | — | — | NEW |
| 26W12 MOF Trousers NewCollection AIStudio Static79 H131 v4 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €2.26 | 5.47% | €17.66 | 0 | — | — | NEW |
| 26W22 MOF P2 Jeans-Capri AILifestyle-Review Static106 v3 NYDJ NL - Retargeting Campagne - MOF - Trousers - | €2.06 | 3.23% | €22.15 | 0 | — | — | NEW |
DE Bid Cap Campaign
Spend
€49.96
Purchases
1
ROAS
6.04x
CPA
€49.96
Budget Share
6%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| Retest 26W17 TOF JEANS Bootcut-White AILifestyle Static91 v4 26W20 TOF BidCap Strategy | €47.08 | 2.87% | €8.23 | 1 | 6.41x | €47.08 | WINNER |
| Retest 26W19 TOF JEANS Bootcut-White AILifestyle Static95 H141 v1 26W20 TOF BidCap Strategy | €2.88 | 3.37% | €13.85 | 0 | — | — | NEW |
Persona Analysis
P1 — Fit Transformation Seeker (OpticWhite / WaistMatch)
The P1 persona is the proven converter in this account. Static104_v1 (Capri Destination) — which is a P2 creative positioned around the P1 transformation value prop — is the top-performing ad at 7.39x ROAS on €60 spend over the Jun 8–10 window. Static88 retest is also converting at 5.51x ROAS. The P1 transformation angle (before/after, fit guarantee, waist match) consistently drives the highest purchase intent.
Best ad: Static104_v1 — 7.39x ROAS, €20 CPA | Static88 retest — 5.51x ROAS, €22 CPA
P2 — Effortless Style Upgrader (Capri / Destination)
P2 is the primary ad set in the NL CBO campaign. The Destination/Editorial angle (Static104_v1) has found its audience after 3+ weeks of learning and is now converting efficiently. The Heat angle (Static105) is generating strong CTRs (4–6%) but zero purchases — the creative is working at the scroll-stop level but the offer or landing page is not converting this persona. The iteration ads (Static104 v2/v3/v4) are getting minimal spend from the algorithm.
P2 Destination: converting | P2 Heat: CTR working, conversion failing | P2 Split: dead
MOF — Trousers New Collection (Retargeting)
Static79_H129_v2 is the single most efficient ad in the EU account — €51 spend, 4 purchases, 7.45x ROAS, €26 CPA. It is the only ad in the retargeting campaign generating purchases this week. The new P2 Capri MOF creatives (Static106_v2) are absorbing €33 spend with 0 purchases — they have not yet proven they can convert the retargeting audience. Static79 is the anchor; protect it.
Static79_H129_v2: 7.45x ROAS, €26 CPA — account anchor | Static106_v2: €33 spend, 0 purch
DE — Bootcut White (Bid Cap)
Static91_v4 (Bootcut White retest) is spending €47 at 6.41x ROAS on 1 purchase — directionally positive but low volume. The DE CPM is €8.23 vs NL €19–30, confirming the DE audience is significantly cheaper to reach. Static95_H141_v1 is getting minimal spend (€2.88) but has the H141 headline that performed well in W19. The DE market is under-invested relative to its CPM efficiency.
DE CPM: €8.23 (vs NL €19–30) — DE is 60% cheaper to reach | Static91_v4: 6.41x ROAS
Action Points
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PAUSE Static105 Heat angle (v1/v2/v3) in NL CBO Combined €22 spend, 0 purchases, CTR 4–6%. The creative is stopping the scroll but the post-click is broken. Pause all three variants and audit the Capri landing page for the Heat angle. Do not brief new Heat iterations until the conversion gap is diagnosed.
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PAUSE Static101 DestinationSplit (all variants) in NL CBO €26 combined spend across v1/v2/v3, 0 purchases. The algorithm is not choosing this creative. It has had enough budget to prove itself. Remove it to clean up the ad set and let budget concentrate on Static104_v1.
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PAUSE Static106_v1/v3 in NL Retargeting €5 combined spend, 0 purchases. Static106_v2 is getting all the algorithm's attention (€33 spend) but also 0 purchases. Keep v2 running for one more week — it has the spend to prove itself. Pause v1/v3 today.
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PROTECT Static104_v1 budget allocation in NL CBO This is the only converting TOF ad in the account this week. €180 spend, 7.39x ROAS (Jun 8–10 window). The algorithm is correctly allocating to it. Do not add new creatives to the P2 ad set this week — let it run clean and scale.
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INCREASE DE Bid Cap daily budget by 30% DE CPM is €8.23 vs NL €19–30. You are paying 60% less to reach a German audience. Static91_v4 is at 6.41x ROAS. The market is under-invested. Raise the bid cap ceiling 20% and increase daily budget from ~€7/day to €10/day.
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MONITOR Static106_v2 in NL Retargeting for one more week €33 spend, 0 purchases, 3.35% CTR. The creative is getting spend from the algorithm. Give it until end of W24 — if it hits 0 purchases at €60+ spend, pause it. Static79_H129_v2 is the safety net.
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BRIEF 2 new NL CBO creatives for the P2 ad set Static104_v1 is the only converting ad. The ad set needs backup creative before v1 fatigues. Brief a new Capri Destination iteration with a different headline (H142 or H143) and a new P2 WaistMatch angle. Do not brief more Heat or Split variants.
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BRIEF 1 new DE Bootcut White creative with H141 headline Static95_H141_v1 showed strong early signals in W19 (6.40x ROAS on €40 spend). The H141 headline is the differentiator. Brief a new Static with H141 in the DE market — different visual treatment, same headline angle.
Creative Iteration & New Concept Ideas
Iterate: Static104_v1 (P2 Capri Destination) — Working
- New headline variant: "Finally, jeans that look expensive" (aspirational upgrade angle)
- New headline variant: "The jeans your wardrobe has been missing" (gap/void angle)
- Split-screen format: Capri in city setting vs casual setting (same product, two contexts)
- Add a social proof overlay: "4,200+ reviews" or "Worn by 50,000+ women" to the Destination visual
- Test a video version of the Destination concept — same visual world, 6-second loop
Iterate: Static79_H129_v2 (MOF Trousers Retargeting) — Working
- New headline H131 variant: "You looked. Now decide." (retargeting urgency)
- New format: Before/after split with the same model — trousers vs alternative
- Add a limited-time offer overlay to the existing visual (test urgency vs no urgency)
- Brief a Capri version of the same MOF concept — same H129 headline, Capri product
New Concept: P1 UGC for NL (Fit Transformation)
- UGC02 (OpticWhite) is getting spend in the CBO — brief a P1 UGC with WaistMatch product
- Hook: "I've been wearing the wrong jeans for 10 years" — relatable transformation opener
- Hook: "My stylist told me to try these and I haven't worn anything else since"
- Format: 9:16 vertical, talking-head with product close-up, no music, authentic tone
- Persona: 40–55, professional woman, style-conscious but practical
New Concept: DE Bootcut White — Scale the Winner
- Static91_v4 is the DE anchor — brief 2 new Bootcut White iterations for DE only
- New angle: "German quality meets American fit" — market-specific identity angle
- New angle: Outfit builder — show 3 complete outfits built around the Bootcut White
- H141 headline on a new visual treatment — keep the headline, change the image
- Test a DE-specific offer: free shipping threshold or bundle messaging
New Concept: P2 Heat Angle — Fix the Post-Click, Not the Creative
Static105 (Heat angle) has 4–6% CTR across all variants. The creative is working. The problem is post-click. Before briefing new Heat creatives, audit: (1) Does the Capri landing page match the "summer heat" visual language of the ad? (2) Is there a size availability issue on Capri? (3) Is the price point visible and competitive on the landing page? If the landing page is fixed, the Heat angle will convert — the creative signal is already there.
New Concept: P2 Review/Social Proof Angle for NL CBO
The account has not tested a dedicated review/social proof creative for the P2 persona in the NL CBO campaign. Static96 (Reviews) performed in ABO Testing (W19) — brief a P2-specific review creative. Angle: "Women over 40 are calling these the best jeans they've ever owned." Format: AI lifestyle image with review overlay, 3–4 star ratings visible, authentic quote from a real review. This is a low-risk brief with high conversion probability given the P2 persona's research behaviour.