NYDJ UK — Sprint Report
Total Spend
£699
£100/day avg
Purchases
17
vs 25 W19 (–32%)
Blended CPA
£41.11
vs £38 W20 (+8%)
Blended ROAS
N/Ax
Target: 3.5x+
Context: UK CBO Testing is now the primary spend vehicle (74% of budget).
The account has two active personas in CBO: P2 Effortless Style Upgrader and P1 Fit Transformation Seeker
(Marilyn).
The Marilyn concept (Static106/107/108) is in its first full week — treat all Marilyn data as early signal
only.
Retargeting is the only confirmed high-ROAS campaign this week.
W22 comparison (May 28–Jun 3): £768 spend, 17 purchases, 3.02x ROAS.
Campaign Overview
UK CBO Testing
Spend
£515.88
Purchases
10
ROAS
3.86x
CPA
£51.59
Budget Share
74%
Ad Sets
P2 + P1 Marilyn + Winners
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| 26W22 TOF P2 JEANS-Capri AILifestyle-Destination Static104 v4 P2 Effortless Style Upgrader | £144.95 | 4.12% | £23.52 | 4 | 4.13x | £36.24 | WINNER |
| Relaunch 26W16 TOF JEANS OpticWhite AILifestyle Static90 v2 26W20 Winners | £103.20 | 3.55% | £20.81 | 0 | — | — | PAUSE |
| 26W23 TOF P1 JEANS-Marilyn AISplit-Screen Static107 v3 P1 Fit Transformation Seeker | £37.73 | 4.27% | £24.4 | 2 | 6.57x | £18.86 | WINNER |
| 26W21 TOF P2 JEANS AI-DestinationSplit Static102 v3 P2 Effortless Style Upgrader | £34.79 | 3.45% | £23.52 | 1 | 2.82x | £34.79 | WATCH |
| 26W21 TOF P2 JEANS AI-DestinationSplit Static103 v3 P2 Effortless Style Upgrader | £34.09 | 2.95% | £31.42 | 1 | 22.23x | £34.09 | WINNER |
| 26W23 TOF P1 JEANS-Marilyn AILifestyle-Testimonial Static108 v1 P1 Fit Transformation Seeker | £28.72 | 2.81% | £36.73 | 0 | — | — | WATCH |
| Retest 26W14 TOF JEANS AILifestyle WaistMatch Static85 H137 v2 26W20 Winners | £14.33 | 6.05% | £34.7 | 1 | 10.46x | £14.33 | NEW |
| 26W23 TOF P1 JEANS-Marilyn AISplit-Screen Static107 v4 P1 Fit Transformation Seeker | £11.86 | 3.1% | £20.45 | 0 | — | — | NEW |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Heat Static105 v1 P2 Effortless Style Upgrader | £10.88 | 4.83% | £52.56 | 0 | — | — | NEW |
| 26W23 TOF P1 JEANS-Marilyn AIGrid-Collage Static106 v3 P1 Fit Transformation Seeker | £9.95 | 2.75% | £21.08 | 0 | — | — | NEW |
| 26W20 TOF P2 JEANS DestinationSplit Static101 v1 P2 Effortless Style Upgrader | £9.05 | 2.81% | £36.35 | 0 | — | — | NEW |
| 26W23 TOF P1 JEANS-Marilyn AILifestyle-Testimonial Static108 v4 P1 Fit Transformation Seeker | £8.60 | 3.92% | £24.09 | 0 | — | — | NEW |
| 26W21 TOF P2 JEANS AI-DestinationSplit Static103 v2 P2 Effortless Style Upgrader | £7.72 | 3.07% | £26.35 | 0 | — | — | NEW |
| 26W23 TOF P1 JEANS-Marilyn AILifestyle-Testimonial Static108 v2 P1 Fit Transformation Seeker | £6.48 | 4.04% | £32.73 | 1 | 21.6x | £6.48 | NEW |
| 26W23 TOF P1 JEANS-Marilyn AISplit-Screen Static107 v2 P1 Fit Transformation Seeker | £6.40 | 3.55% | £32.49 | 0 | — | — | NEW |
| 26W22 TOF P2 JEANS-Capri AILifestyle-Heat Static105 v2 P2 Effortless Style Upgrader | £5.47 | 5.59% | £33.98 | 0 | — | — | NEW |
| 26W23 TOF P1 JEANS-Marilyn AILifestyle-Testimonial Static108 v3 P1 Fit Transformation Seeker | £5.00 | 4.83% | £24.15 | 0 | — | — | NEW |
UK Retargeting — Bestselling
Spend
£142.98
Purchases
5
ROAS
9.12x
CPA
£28.6
Budget Share
20%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| NYDJ UK - Bestselling - SS26 - Apr NYDJ UK - Retargeting Campaign - Bestselling - Spr | £142.98 | 2.58% | £22.92 | 4 | 7.74x | £35.74 | WINNER |
UK Bid Cap Campaign
Spend
£39.97
Purchases
2
ROAS
8.7x
CPA
£19.98
Budget Share
6%
| Ad | Spend | CTR | CPM | Purch | ROAS | CPA | Status |
|---|---|---|---|---|---|---|---|
| Retest 26W02 JEANS Review Charlotte UGC01 Hook03 v3 9x16 26W13 TOF BidCap Strategy | £21.15 | 1.77% | £9.83 | 1 | 3.31x | £21.15 | WATCH |
| Retest 26W14 TOF JEANS AIBeforeAfter WaistMatch Static86 v1 26W15 TOF BidCap Strategy | £15.00 | 3.2% | £6.0 | 1 | 18.53x | £15.0 | WINNER |
| Retest 26W11 TOF JEANS NewCollection AILifestyle Static77 H125 v2 26W13 TOF BidCap Strategy | £3.58 | 2.78% | £16.57 | 0 | — | — | NEW |
Persona Analysis
P2 — Effortless Style Upgrader (Capri / Destination)
P2 is the dominant spend persona in the UK CBO this week. Static104_v4 is the clear algorithm winner at £145 spend, 4 purchases, 4.13x ROAS, £36 CPA — above target. The algorithm has chosen v4 over v1/v2/v3 which are getting minimal spend. Static103_v3 generated a single purchase at 22.23x ROAS (high AOV, low volume) — directionally interesting but not scalable yet. Static102_v3 is at 2.82x ROAS — below target at meaningful spend.
P2 winner: Static104_v4 — 4.13x ROAS, £36 CPA | Static103_v3: 22.23x ROAS (1
purch, high AOV)
P1 — Fit Transformation Seeker (Marilyn — NEW W23)
The Marilyn concept is in its first full week. Static107_v3 (AISplit-Screen) is the early standout at £38 spend, 2 purchases, 6.57x ROAS, £19 CPA — the best CPA in the CBO campaign. Static108_v2 (Testimonial) generated 1 purchase at 21.6x ROAS on £6 spend — very early signal, high AOV. The remaining Marilyn variants (Static106 Grid-Collage, Static107 v1/v2/v4, Static108 v1/v3/v4/v5) are spending without converting. The algorithm is already concentrating on v3 and v2.
Marilyn winner: Static107_v3 — 6.57x ROAS, £19 CPA | Static108_v2: 21.6x ROAS (1
purch)
Winners Ad Set — Proven Creatives
The Winners ad set contains Static90_v2 (OpticWhite relaunch) and Static85_H137_v2 (WaistMatch). Static90_v2 spent £103 with 0 purchases — a significant concern. This creative was performing at 4.08x ROAS in W20 and has now gone cold. Static85_H137_v2 generated 1 purchase at 10.46x ROAS on £14 spend — still working but getting minimal budget. The Winners ad set is underperforming relative to its historical track record.
Static90_v2: £103 spend, 0 purchases — CRITICAL | Static85_H137_v2: 10.46x ROAS,
£14 spend
MOF — Retargeting (Bestselling Dynamic)
The Bestselling SS26 Dynamic is the highest-ROAS campaign in the account at 7.74x ROAS, £36 CPA, 4 purchases on £143 spend. The MOF Trousers static ads (Static79_H128, Static80_H131) are paused and showing 0 spend — the algorithm is running exclusively on the dynamic ad. This is efficient but creates a single point of failure. The retargeting pool is being fed by the CBO campaign — if CBO ROAS stays below target, the retargeting pool shrinks.
Bestselling Dynamic: 7.74x ROAS, £36 CPA — account anchor | MOF statics: all
paused
Action Points
-
🔴
INVESTIGATE Static90_v2 — £103 spend, 0 purchases This creative was at 4.08x ROAS in W20. It has now spent £103 with zero purchases. Check: (1) Is the ad still active and approved? (2) Has the landing page changed? (3) Is the OpticWhite product in stock? If the product is fine, pause Static90_v2 and relaunch Static90_v4 (which was the W20 winner, not v2). Do not let this continue spending.
-
🔴
PAUSE Static102_v3 (P2 DestinationSplit) — £35 spend, 2.82x ROAS Below target ROAS at meaningful spend. The algorithm has had enough budget to prove this variant. The P2 ad set has Static104_v4 as a clear winner — remove underperformers to concentrate budget.
-
🔴
PAUSE Static106 Grid-Collage (all variants) in P1 Marilyn ad set Static106 v1/v2/v3/v4/v5 combined £17 spend, 0 purchases. The Grid-Collage format is not working for the Marilyn persona. The algorithm is already ignoring it. Pause all variants and let budget concentrate on Static107 and Static108.
-
🟡
PROTECT Static104_v4 budget allocation in P2 ad set The algorithm chose v4 over all other P2 variants. £145 spend, 4.13x ROAS, £36 CPA. Do not add new creatives to the P2 ad set this week. Let v4 run clean and scale within the CBO structure.
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🟡
MONITOR Static107_v3 and Static108_v2 — Marilyn early winners Static107_v3: 6.57x ROAS, £19 CPA on £38 spend. Static108_v2: 21.6x ROAS on £6 spend. Both are showing strong early signals. Do not touch them — give them until end of W24 to build volume. If Static107_v3 holds above 4x ROAS at £80+ spend, it becomes a scale candidate.
-
🟡
PAUSE Static108 Testimonial v1/v3/v4/v5 in P1 Marilyn ad set v2 is the algorithm's choice (£6 spend, 1 purchase). v1/v3/v4/v5 combined £43 spend, 0 purchases. Pause all non-v2 Testimonial variants to concentrate budget on the winner.
-
🟢
RELAUNCH Static90_v4 (not v2) in Winners ad set Static90_v4 was the W20 winner at 4.08x ROAS. v2 is the one that has gone cold. If v4 is not already live, add it to the Winners ad set and pause v2. The OpticWhite concept is proven — the issue is the specific variant, not the concept.
-
🟢
BRIEF 2 new P1 Marilyn iterations based on Static107_v3 signal Static107_v3 (AISplit-Screen) is the early Marilyn winner. Brief 2 new iterations: (1) Same split-screen format, different headline — test a transformation angle vs the current style angle. (2) A video version of the split-screen concept — 6-second loop, same visual world. Do not brief more Grid-Collage.
Creative Iteration & New Concept Ideas
Iterate: Static104_v4 (P2 Capri Destination) — Working
- New headline: "The jeans that make every outfit look intentional" (style upgrade angle)
- New headline: "Capri season. Finally jeans worth wearing." (seasonal urgency)
- Test a warmer colour grade — same composition, different mood (summer vs editorial)
- Add a "New Collection" badge overlay — test urgency vs clean version
- Brief a P2 UGC using the same Destination angle — creator walks through outfit build
Iterate: Static107_v3 (P1 Marilyn AISplit-Screen) — Early Winner
- New headline: "The Marilyn cut. For women who refuse to compromise on fit." (identity)
- New headline: "Wide leg. Narrow waist. No compromise." (functional transformation)
- Test a before/after split — same model, different jeans (Marilyn vs ill-fitting alternative)
- Brief a UGC version: creator shows the Marilyn fit on camera, talking-head format
- Test a testimonial overlay on the AISplit-Screen visual — combine Static107 format with Static108 copy
New Concept: P1 WaistMatch for UK CBO (Proven in Bid Cap)
- Static85_H137_v2 (WaistMatch) is at 10.46x ROAS in the Winners ad set — but getting minimal budget
- Brief a new WaistMatch creative for the P1 Fit Transformation Seeker ad set in CBO
- Angle: "Your waist size doesn't change. Your jeans should fit like they know that."
- Format: AI lifestyle with waist measurement overlay — make the fit guarantee visual
- This concept has proven conversion history in the UK account — it belongs in CBO
New Concept: UK Retargeting MOF Static (Backup for Dynamic)
- The Bestselling Dynamic is the only active retargeting ad — single point of failure
- Brief a new MOF static: "You've seen these. Here's why 4,200 women bought them."
- Format: Product-forward image with review count and star rating — retargeting urgency
- Angle: Social proof + scarcity — "Limited sizes remaining in your browsed styles"
- Persona: MOF — someone who has visited the site but not converted
New Concept: P1 Marilyn — UGC Creator Brief
The Marilyn concept is showing early conversion signals in the AI-generated format. The next logical step is a UGC version. Brief a creator (ideally 40–55, UK-based) to film a 30–45 second talking-head video: "I've been wearing the wrong jeans for 20 years. Then I found the Marilyn cut." Hook should be personal and specific. Show the fit on camera. No scripted language — authentic, conversational tone. This is the highest-probability new creative brief for the P1 persona in the UK account right now.
New Concept: P2 Static103_v3 Scale Test (22.23x ROAS Signal)
Static103_v3 generated 1 purchase at 22.23x ROAS on £34 spend. This is a single data point — but the AOV is significantly higher than the account average, suggesting this creative is reaching a high-intent, high-value segment. Brief 2 new iterations of the Static103 concept (AI-DestinationSplit) with different headline angles. If the high-AOV pattern repeats across 3+ purchases, this becomes a priority scale candidate. Do not scale the existing v3 — brief new variants and test in the P2 ad set.